Digital Marketing + AI Session
The purpose of the Digital Marketing + AI Session course is to create a general understanding of the industry, develop skills and knowledge, and master digital tools and technologies.
The program is designed for marketing specialists, public relations specialists, economists, and IT specialists who want to continue in the field of digital marketing.
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Visual content (4 hours)
SMM and content (10 hours)
Digital Advertising (4 hours)
Website and SEO (8 hours)
E-Commerce (2 hours)
Digital Analytics (2 hours)
Email marketing (2 hours)
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Duration: 32 hours
Cost: 128,000 AMD
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Topic: Visual content
The purpose of the course is to present the importance of visual content, particularly within digital marketing. To master such design tools, knowledge and application of which do not require professional education. As well as mastering social. the logic and rules of visual construction  in media.
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Trainer: Nane Matevosyan
Duration: 4 hours
Cost: 22,000 drams
 
Topic: SMM and Content Marketing
​The goal of the course is to master the entire SMM toolkit, get to know and test the news and trends, and study and find those users who are considered potential customers of the brand and company. Create and develop textual and visual content that users will read, view, and share.
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Facebook marketing
Instagram marketing
LinkedIn and Google My Business
Social Media Optimization
Digital Copywriting
AI technology in SMM
Social Analytics
Social Strategy
Management tools
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Trainers: Sona Vardanyan, Nane Matevosyan, Nara Stepanyan, Lena Soghoyan
Duration: 10 hours
Cost: 65,000 AMD
 
Topic: Digital advertising
​In the digital age, you will master all the secrets of making advertising interactive, you will learn to connect with the target audience with the help of digital advertising, and ensure promotion on social platforms.
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Facebook Ads
Instagram Ads
YouTube Ads    
Google Search Ads
Google Digital Ads
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Trainer: Nane Matevosyan
Duration: 4 hours
Cost: 25,000 AMD
 
Topic: Website and SEO
​As a result of the course, you will master the rules and nuances of working with the "WIX" program for website preparation and release, you will understand what SEO is, and how to perform search engine optimization.
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Website visual standards
Creating a website (practical course)
SEO (Onsite and Offsite)
Tools and platforms
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Trainer: Natalie Ghukasyan​
Duration: 8 hours
Price: 39,000 AMD
 
Topic: E-commerce
​While studying e-commerce or electronic commerce, you will master the organization of selling a product or service through co-sponsors. You will learn how to implement an E-commerce service for both B2B and B2C segments.
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The nuances of e-commerce
Website creation standards
Practical course
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Trainer: Nane Matevosyan
Duration: 2 hours
Cost: 15,000 AMD
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Topic: Digital Analytics
The purpose of the Digital Analytics course is to master the process of analyzing digital data from various sources such as websites, and mobile applications. Through numerical analysis, you can get an idea of ​​the areas where they need improvement.
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Analytical approaches
Tools and platforms
Practical course
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Trainer: Natalie Ghukasyan
Duration: 2 hours
Cost: 16,000 AMD
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​Topic: Email Marketing
​The aim of the course is to create an Email marketing strategy, master the tools, acquire knowledge as a result of practical experience, find the target audience, and make an offer as a result of their analysis.
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Visual in Email
Copy in Email
Structure in e-mail
Tools and hands-on training
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Trainer: Stella Gasparyan
Duration: 2 hours
Cost: 16,000 AMD